Waitrose is celebrating how good food can amplify the Easter experience with a bold omnichannel creative creative designed to target a wide variety of audiences.
Developed by creative agency Saatchi & Saatchi, ‘Easter calls for the Good stuff’ will run across Instagram, TikTok and X alongside high-impact national press and out-of-home placements to maximise awareness ahead of the Easter weekend.
Waitrose’s hero creative will aim to inspire customer to elevate their Easter experiences by indulging in a range of the grocer’s seasonal staples such as ‘Sam on Toast’, the Hot Cross Bunettone and No.1 Belgian Chocolate Hot Cross Buns.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“Easter calls for the Good stuff – we’ve created a bold campaign with Saatchi & Saatchi featuring our very best products that you can’t get anywhere else, ensuring shoppers make Waitrose the destination for their celebrations.
“We also have some very exciting creative landing and well, let’s just say Easter Deserves More… watch this space.”
To further amplify the campaign, Waitrose has enlisted content creator and TV personality Sam Thompson for a light-hearted social teaser as well as farming creator Julius Roberts to curate a selection of recipes.
