A Waitrose marketing stunt left a London council looking decidedly lop-sided after it fenced off one of its own advertising billboards.
Data: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
Waitrose celebrates its premium Easter offering in major social-first campaign
Waitrose is celebrating how good food can amplify the Easter experience with a bold omnichannel creative designed to target a wide audience.
Heinz partners with Paramount to release limited-edition The Godfather Pasta Sauce
Heinz has partnered with Paramount to introduce a limited edition Heinz x The Godfather Pasta Sauce in celebration of the 1970s masterpiece.
Adland plays Cupid: 6 Valentine’s Day campaigns that hit the spot
From clever activations to motorbikers, adland has readied its Cupid’s arrows for shooting this Valentine’s Day. Marketing Beat selects its top 6 campaigns.
Waitrose overhauls targeted advertising proposition
Waitrose is set to offer its suppliers the opportunity to run improved and more frequent targeted advertising across its media portfolio.
Waitrose invites Graham Norton to the party for 2023 Christmas ad
Waitrose has launched its Christmas advert for 2023, starring TV icon Graham Norton as it embraces a new brand direction with Saatchi & Saatchi.
Waitrose feels good about food with debut Saatchi & Saatchi campaign
Waitrose has leaned into its new brand promise of ‘Food to Feel Good About’, putting “great tasting products” at the heart of the creative.
Waitrose bolsters marketing team with three key appointments
Waitrose is bolstering its customer team with a trio of appointments designed to optimise the retailer’s relations with its customers.
John Lewis enjoys highest levels of brand loyalty on British market
High street giant John Lewis enjoys the highest rates of customer loyalty across the UK, ahead of grocery brands Tesco and Waitrose.