VCCP London has created a new campaign for the brand’s Mini Eggs, playing on the fact that they are the UK’s biggest-selling chocolate egg at Easter time but are only…
Read MoreWaitrose celebrates its premium Easter offering in major social-first campaign
Waitrose is celebrating how good food can amplify the Easter experience with a bold omnichannel creative designed to target a wide audience.
Cadbury launches virtual Easter egg hunt campaign
Cadbury is putting a spin on the traditional Easter egg hunt by showcasing its online ‘The Cadbury Worldwide Hide’ platform through a series of OOH posters. The platform enables people…
Read MoreHeinz unveils limited-edition Hot Cross Bun Mayo
In celebration of the upcoming Easter period, Heinz is releasing a limited-edition run of [Seriously] Good Hot Cross Bun mayonnaise.
Tesco redesigns iconic logo as part of unique Easter egg hunt
Tesco is celebrating this Easter by giving its iconic logo an egg-themed makeover supported by a £100k giveaway to 100 lucky winners.
M&M’s calls on the UK to share the egg-citement this Easter
M&M’s is encouraging the public to ‘Easter Together’ this year with a new seasonal integrated campaign developed in collaboration with…
Cadbury’s ‘Worldwide Hide’ Easter campaign returns for third year running
Chocolate brand Cadbury and creative agency VCCP have announced the return of the Worldwide Hide Easter campaign.
Covent Garden to host The Peter Rabbit Easter Adventure
Covent Garden has announced that it will host The Peter Rabbit Easter Adventure in its Piazza from 21 March to 16 April.
Lindt hides ten £5k tokens inside its gold bunnies ahead of Easter
Lindt is sharing the ‘Hoppiness’ across the UK this Easter by giving away £50,000 worth of prizes, hiding ten £5,000 tokens in its gold bunnies.
Cadbury partners with Manchester United for virtual Easter egg hunt
Cadbury has brought back its virtual Easter egg hunt, the ‘Cadbury Worldwide Hide’ for a second year running, partnering with Manchester United FC for an expanded promotional campaign. Members of…
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