Google is set to give advertisers greater control over ad placement within its Search Partner Network.
Under the move, advertisers using the search engine’s Performance Max tool will have access to better ad placement within Search Partner Network sites, via AI driven tools.
A Google spokesperson told Campaign magazine that the technology giant would improve its brand suitability preferences (to help brands avoid appearing in places where they don’t want to show).
The spokesperson also added that Google would offer “impression level placement reporting”.
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It comes after a report from Adalytics last year found that Google had placed hundreds of adverts on blacklisted sites.
It meant that adverts, including those for reputable sites including The Guardian, the Financial Times, and Washington Post, appeared on inappropriate sites. For instance, chocolate, soda and alcohol brands such as Smirnoff had their ads displayed on websites designed for children.
As well as improving the placement of adverts and privacy, the tech will also allow people to bring in creative assets from sources including Canva, and will help to auto-generate performance-enhancing videos.
Last month, Google introduce a new Gemini AI tool which marked a shift to using AI generated search.
The Competition and Markets Authority has warned Google that it “cannot proceed with third-party cookie depreciation” until its concerns about market positioning are addressed.
