Close to three-quarters (72%) of media professionals believe that skillsets within their organisations need to be ‘significantly reset’ to adapt to AI.
Qatar Airways lets viewers use AI to star in their own blockbuster ad
Qatar Airways has unveiled an ingenious new campaign that can an insert an AI avatar of yourself into a rom-com inspired blockbuster spot.
Matalan embraces AI for hyper-localised audio ads
Matalan has partnered with Havas Manchester and specialised agency Additive+ to create a set of fully AI audio adverts across linear and digital.
Tesco taps AI for hyper-personalised celeb marketing messages
Tesco is using AI to offer customers personalised video messages, which see celebrities acting as spokespeople for local initiatives.
New Balance uses AI to target fans in new partnership
Trainers manufacturer New Balance is partnering with media planning agency Mediahub and contextual AI platform Silverpush to drive awareness of its summer campaign.
AI risk and reward: AA report insists on responsible use
AI must be used correctly and respect artists along the way if it is to be an asset for the creative sector, according to a new report from the Advertising Association.
Meta bets big on AI to supercharge advertising, outperforms Q2 expectations
Meta has experienced better-than-expected sales across the second quarter of 2024, bolstered by investments in AI.
Fewer, better adverts: the secret to doing more with less in adland
GroupM’s Phil Tolliday looks at how publishers, brands and advertisers could be doing more with less in adland – and how tech makes it possible.
False illusions: Marketers fail to meet KPIs 48% of the time
Senior marketers operate under false allusions about how efficient they actually are, according to new research from AdSapiens.
Data: People less likely to trust TikTok political ads than YouTube ones
People are 20% less likely to trust political content being posted on TikTok than that being posted on YouTube.
