BBC presenter Liz Bonnin has seen her likeness used in an ad campaign without her consent after a company was tricked using AI-generated tech.
Pedigree uses AI to give dogs ‘glow ups’ for adoption ads
Pet food brand Pedigree is embracing AI in order to create picture perfect ads of shelter dogs in need of a home in its new ‘adoptable’ campaign.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
ASA’s new AI system flagged 25,000 ‘irresponsible’ ads in 2023
The Advertising Standards Authority (ASA) has revealed that over 27, 000 ads were withdrawn or amended across 2023 as a result of its work.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
O2’s Bubl gets AI-driven brand makeover from VCCP
VCCP is using new generative AI tools to create images of O2’s brand mascot Bubl and for maintaining the consistency of its targeted copy.
Breast Cancer Now uses AI to share ‘hopes for the future’ at Saatchi gallery
Breast Cancer Now is highlighting the true value of time for people living with incurable secondary breast cancer with a harrowing campaign film.
Chartered Institute of Marketing warns AI adoption is outstripping professional skills
The Chartered Institute of Marketing is warning that widespread use of AI-generated imagery is now outstripping professional skills.
Data: Marketers are facing an AI skills ‘crisis’ with 52% lacking crucial data skills
The report by customer engagement specialist Braze found that 92% of marketers are eagerly embracing AI but marketing departments don’t the skill sets to implements AI effecitively.
Google shakes up Performance Max to give advertisers greater control
Google is set to give advertisers greater control over ad placement within its Search Partner Network.