Sainsbury’s is set to expand its in-house creative agency Zest, and will look to recruit for around 30 new roles.
According to Campaign magazine, Sainsbury’s will mainly focus on below-the-line digital, CRM and point-of-sale roles.
Speaking to Campaign, Sainsbury’s director of brands, creative and planning Radha Davies explained that the business was “propelling into its next phase of creative development”.
It comes as the retailer has put price front and centre in its recent advert, spearheaded by New Commercial Arts, and starring Grand Designs presenter Kevin McCloud.
It saw McCloud remark: “Remarkable, we’ve actually come in under budget”, in a play on the fact that Grand Designs shows often come in well over budget.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Other supermarkets are also focused on highlighting lower price points — with the likes of M&S also putting out ads spotlighting low prices.
Sainsbury’s had Rick Astley in its Christmas advert, which saw a youngster run to the tannoy and ask: “Hey Sainsbury’s, what does Santa eat for his Christmas dinner?”.
