Argos has renewed its sponsorship of flagship ITV soap Coronation Street for another two years, running through to December 2026.
Clare Balding gives dinner tips in new Sainsbury’s ad
In the third instalment of its ‘Good Food for all of us’ brand promise, Sainsbury’s has enlisted members of staff and Clare Balding for dinner ideas.
Data: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
Sainsbury’s pitches EssenceMediacomX against PHD for consolidated media account
Sainsbury’s has kicked off a closed review of its media planning and buying account, pitting EssenceMediacomX and PHD against each other.
What does Aldi’s price comparison ad ban mean for the grocery sector?
After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Sainsbury’s to expand in-house creative agency
Sainsbury’s is set to expand its in-house creative agency Zest, and will look to recruit for around 30 new roles.
How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.
Sainsbury’s celeb cameo comes in ‘under budget’ in price-focused new year ad
Sainsbury’s has launched a new year advert as it continues to compete with its value-focused rivals in the tough supermarket sector.