Online trade directory Checkatrade is looking to give the public peace of mind with a new integrated campaign and brand platform centred around the trust it can provide them with.
Created by London agency St. Luke’s in its first work for the brand, the out-of-home led campaign positions Checkatrade as the go-to trusted home improvement partner, giving customers access to quality trade members.
Running across digital out-of-home, social media and radio throughout the summer, ‘Let’s Do This’ will Checkatrade.com’s famous jingle and feature messages specially tailored for home improvement projects.
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“We’ve loved building the new Checkatrade campaign and brand world alongside a brilliant client team with such a ‘Let’s do this’ attitude. This work is just the start, and we look forward to taking the UK’s largest trade directory to even greater heights,” St. Luke’s joint chief creative officer, Rich Denney said.
The campaign will primarily aim to reinforce Checkatrade’s key USP, namely how it carries out its own quality checks on trades, and offers a guarantee of up to £1,000 for jobs booked through its site.
Checkatrade CMO, Georgina Whalley added: “St Luke’s has provided an active through the line campaign which reinforces our position as the trusted foundation of every home, built on the quality and credibility of our trade members.”
