LinkedIn’S brand campaign features a novel live activation and a digital and influencer campaign, created with creative agency VCCP.
LinkedIn shows how it can help confused Gen Z workers in latest spot
LinkedIn is launching a new UK campaign aimed at Gen Z, in order to help young professionals grow their careers.
LinkedIn ad prices up as X plummets following Musk controversy
LinkedIn ad prices are rising as advertiser spend on X plummets following Musk comments, according to new data reported in the Financial Times.
LinkedIn lampoons generational tech gap in major B2B campaign
LinkedIn is looking to reinforce its status as the go-to platform for B2B professionals with the launch of ‘No One Knows What You Do’.
Forbes unveils its 2023 list of the world’s top 50 most influential CMOs
Forbes has published its 2023 list of the world’s top 50 most influential CMOs, which recognises each individual’s global influence.
Aldi UK marketing director quits abruptly
Aldi UK’s marketing director Adam Zavalis has left the company after close to three years in his post as he looks for a ‘new challenge’.
Silent barriers: has the marketing industry overlooked accessibility?
With around 1.3 billion people in the world’s largest minority group, Meltwater UKI’s Jess Smith asks why accessibility isn’t a marketing priority.
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
BBC World Cup ad condemned for encouraging family neglect during tournament
A BBC ad has been criticised for encouraging a “football before family” amid reports that domestic abuse rises when tournaments take place.
Brewdog unveils ‘Plus’ subscription service in bars and online
Brewdog has announced plans to launch a new subscription service that will give users discounts and money to spend online and in its bars.
