Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
LinkedIn coffee truck fuels Gen Z professionals with on-the-go career advice
LinkedIn’S brand campaign features a novel live activation and a digital and influencer campaign, created with creative agency VCCP.
Watch: Candy Kittens founder Jamie Laing stars in new ‘Welcome to Plant Power’ campaign
Candy Kittens stars celebrity founder Jamie Laing in its “Welcome to Plant Power” campaign, as it seeks to attract millennial and Gen Z consumers.
LinkedIn shows how it can help confused Gen Z workers in latest spot
LinkedIn is launching a new UK campaign aimed at Gen Z, in order to help young professionals grow their careers.
Bang & Olufsen’s global creative director on brand identity and appealing to Gen Z
Bang & Olufsen’s global creative director Paul Collins shares how he has helped revolutionise the brand’s marketing strategy a
Marmite gets suggestive in a bid to encourage Gen Z’s ‘first time’
Marmite is targeting Gen Z with a suggestive campaign inviting the next generation to experience their ‘first time’ with the savoury yeast spread.
From Tower Bridge to TikTok: Rimmel’s bold Gen Z-focused campaign ignites excitement
Rimmel is celebrating the unveiling of its new Thrill Seeker Pitch Black mascara with a two-fold campaign aimed at targeting its Gen Z consumers.
Nintendo and Spotify named as Gen Z’s favourite brands
Nintendo, Spotify and Amazon are Gen Z’s preferred brands for social impact, outperforming 100 other companies on key metrics.
Social commerce soars: over 64% of ‘next gen’ make purchases through social media
Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.