Violife has launched a new DOOH and influencer campaign to help raise awareness about flexitarian creamy and dairy products.
Paid media will target the same audience with influencer-driven content featuring Lagomchef, who will share a recipe for a classic, delicious plant-based cheese toastie which will run on Meta and YouTube.
In addition, a host of carefully selected influencers such as Jensplantbase Alfie Cooks and Nat’s nourishment will share content across Meta and Youtube.
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In addition, Good Relations brokered a Deliveroo partnership which consisted of free vegan toasties created by Lagomchef.
PR agency Good Relations led on the earned media strategy, social and influencer content, while VCCP led media planning and buying and secured DOOH sites across the UK via their data partner Skyrise.
“It’s clear from our research that January is a month where many struggle to stick to their goals, such as trying out a more plant based diet,” said Violife senior brand manager Jess Millner.
“This January, we want to make it easier for people to stay on track with their good intentions, even when the fridge is calling and tempting them to stray from their resolutions.”
