Brands are having to become increasingly supple in the ways in which they communicate with their customers and adapt to their changing needs.
Meta selects Dentsu to tap into WhatsApp’s vast business potential
Global tech giant Meta has selected Japanese firm Dentsu as the first-ever agency to become WhatsApp’s worlwide ‘solution partner’.
WhatsApp boss denies claims platform will introduce adverts
Head of WhatsApp at Meta, Will Cathcart has taken to social media to deny reports that the messaging app will start to introduce adverts.
Meta fined by regulators for forcing users to agree to personalised ads
Meta has been fined £343 million (€390 million) by Ireland’s Data Protection Commission for breaching EU privacy rules.
HubSpot announced general availability of WhatsApp integration for UK firms
HubSpot has this week made its native integration for WhatsApp available to all Marketing Hub and Service Hub customers at the Professional tier…
Google and Apple are the most inspiring brands in the world, says Wunderman Thompson
Google, Apple, Samsung and Amazon are the most inspiring brands in the world according to a Wunderman Thompson study.
WhatsApp launches ‘Privacy Matters’ campaign featuring Jesse Lingard and Adam Peaty
WhatsApp has this week launched a content partnership in collaboration with sports publication The Players’ Tribune which will be focused around…
WhatsApp takes over Piccadilly Lights with mind-bending 3D billboard
As part of the final phase of its global campaign promoting its revamped privacy and safety features, international messaging service WhatsApp…
WhatsApp showcases its privacy features in brand’s latest ad
WhatsApp has unveiled its ‘Your privacy, more protected’ campaign to showcase the various layers of protection the brand provides for its users.
Whatsapp launches global campaign to support new privacy updates
Whatsapp has launched a new global awareness campaign as it looks to familiarise its users with a range of new privacy features.