In its latest campaign Jameson raises a stylish toast to connection, with a new video celebrating the character of the brand’s history from its inception in 1780.
Created in partnership with Ogilvy, which was appointed by the brand in June this year, and directed by Oscar-nominated director Brian Buckley the advert plays on the theme of “Must be a Jameson”.
Narrated by Irish actor Cillian Murphy, the video features suave gentleman José who is undeterred – whether it be a stained shirt, or missed turn.
However, this time a new character is introduced, Julia, expanding what it means to be a Jameson, the key factor is being someone who isn’t afraid of a little adventure.
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“Jameson continues to go from strength to strength across the globe, reaching the milestone of selling 10 million cases in 2022. We attribute our success to Jameson’s incredibly smooth taste, consistent quality and strong brand values and personality, all brought to life beautifully in the new campaign,” said Irish distillers CEO Nodjame Fouad.
Ogilvy executive creative directors Nicola Wood and Andy Forrest said they were “very excited” to welcome the two new arrivals, “Like most new arrivals these bundles of joy took nine months to bring to life by the incredibly talented Bryan Buckley”.
“Our stories are brimming full of Irish wit and charm, showing how life can run smooth, even if things don’t go to plan. There is much more to come, and we can’t wait to grow the family”.
Director Bryan Buckley added that “each spot we’ve created is an uplifting and engaging piece of narrative which are essentially mini-films designed to make the world stop and take notice of Jameson in the best sort of way.”
