PepsiCo-owned Walkers Crisps has dialled up the vintage horror in a Halloween campaign celebrating the crisps manufacturers’ giant varieties. 
In keeping with classic Halloween transformation stories of werewolves, vampires, zombies and Frankenstein, the film takes a spooky approach in promotion of its giant-sized Wotsits and Monster Munch.
Developed by Post-production house POD LDN, the 20-second film presents as a black-and-white vintage film and begins with the Walkers logo appearing from the clouds like a full moon.
The spot features characters in different scenes eyes fill with fear as they watch packets of the two crisps brands transform into giants – the two packets the only element of the grey film retain their true colour.
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Showcased across online, social, cinema and video-on-demand, POD LDN reuses existing content in this ad from an earlier campaign for Walkers 100 Calories that broke in August.
By using existing content, the production house aims to support PepsiCo to meet its sustainability and carbon footprints targets by reducing the number of advertising shoots needed to support its product range.
“Working with POD again on these projects was, as always, a smooth and pain-free process. They always go over and above to deliver to very tight timings and exacting standards,” PepsiCo senior producer, Sam Myers.
“The team are always on hand to come up with creative solutions to feedback.”
