Yasmeen Louis, Author at Marketing Beat

Intrusive adverts that interrupt consumers' shopping journeys or browsing history risk lower engagement risk consumers turning away from brands and retailers, here depicting a computer screen with ads

Marketing Strategy News Research and Data

91% of shoppers won’t buy from brands with ‘intrusive’ ads

November 3, 2023

Intrusive adverts that interrupt consumers’ shopping journeys or browsing history risk lower engagement risk consumers turning away from brands and retailers.

Vodafone is celebrating the power of connection in its new Christmas advert featuring a hero elf and a young girl's scheme to capture Santa on camera, here depicting a red toy elf behind a camera

Brands Creative and Campaigns News Video

WATCH: Vodafone celebrates the power of connection in Christmas 2023 ad

November 3, 2023

Vodafone is celebrating the power of connection in its new Christmas advert featuring a hero elf and a young girl’s scheme to capture Santa on camera.

Agencies Brands Marketing Strategy News

PayPal gets crypto marketing approval as FCA tightens reins

November 3, 2023

PayPal has become the latest company to be registered to offer crypto asset activities in the UK, following a crypto marketing overhaul by the FCA.

Lidl has debuted its Christmas 2023 ad which tells the story of a racoon who goes above and beyond to make one little boy's day extra special, depicted here

Agencies Brands Creative and Campaigns News Video

WATCH: Lidl champions power of small gestures for Christmas 2023 ad

November 3, 2023

Lidl has debuted its Christmas 2023 ad which tells the story of a racoon who goes above and beyond to make one little boy’s day extra special.

Sainsbury's has kicked off the countdown to the festive period with a campaign exploring what Santa has for Christmas dinner, here depicting Rick Astley

Agencies Brands Creative and Campaigns News Video

Watch: Sainsbury’s unveils Rick Astley 2023 Christmas advert

November 3, 2023

Sainsbury’s has kicked off the countdown to the festive period with a campaign exploring the retailer’s festive range by asking what Santa has for Christmas.

Disney has launched a live-action holiday campaign, 'May Your Wishes Comes True', focusing on the power of wishes for its 100th anniversary, here depicting a mother and a son in the airport. The mother is crouched down to her son's height and is singing while the young boy raises a sign.

Brands Creative and Campaigns News Video

Disney celebrates the power of music for festive 2023 spot

November 2, 2023

Disney has launched a live-action holiday campaign, ‘May Your Wishes Comes True’, focusing on the power of wishes for its 100th anniversary.

Brands Marketing Strategy News

Disney Plus rolls out Netflix-style ad tier in UK

November 2, 2023

Disney Plus has followed in the footsteps of Netflix with the introduction of an ad-supported tier, significantly cheaper than its current options.

Sports Direct is smashing sports stereotypes in this Christmas period with a festive spot starring an 11-year-old girl, depicted here

Brands Creative and Campaigns News Video

Sports Direct beats stereotypes in star-studded 2023 Christmas ad

November 2, 2023

Sports Direct is smashing sports stereotypes this Christmas period with a festive spot starring an 11-year-old girl taking on and beating her favourite athletes.