Pepsi’s highly-anticipated re-brand is set to hit UK shelves in earnest from next month, with a new visual identity reminiscent of its iconic 90s logo.
Doritos breaks down stereotypes with quirky new ad
Doritos’ first-ever international creative campaign and brand platform “For the Bold in Everyone” tells people to be triangles in a world of circles.
Aperto Partnership poaches Mindshare director
Mindshare’s former commercial director David Fenton has joined The Aperto Partnership as a senior consultant alongside Anne-Noreen Keddy.
Walkers dials up the vintage horror in sustainable advert
PepsiCo-owned Walkers Crisps has dialled up the vintage horror in a Halloween campaign celebrating the crisps manufacturers’ giant varieties.
Ofcom appoints ASA as co-regulator for impending HFSS advertising crackdown
New advertising regulations governing products high in fat, salt or sugar (HFSS) are set to come into effect from October 1, 2025.
Pepsi Max launches global campaign to celebrate The Notorious B.I.G.’s legacy
Pepsi Max is celebrating the 50th anniversary of hip hop with an international campaign that looks to amplify the legacy of he Notorious B.I.G.
Pepsico marketing director opts for Premier Foods return
PepsiCo marketing director Mark Alldred has joined Premier Foods as its senior director of marketing after five years at the soft drink firm.
PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
Rockstar to launch new brand platform in partnership with Spotify
Energy drink Rockstar has this week launched ‘Press Play’, a new music-focused global platform that aims to ‘re-energise’ its brand positioning.
Mirinda rebrands itself to appeal to Gen Z
Mirinda has unveiled a new global brand platform and visual identity system in a bid to appeal to Generation Z audiences.