From greenwashing policy and ad net zero goals to decarbonisation strategies and the importance of eco-friendly messaging, addressing sustainability concerns in the marketing industry is more important than ever.
New from the team that brought you Marketing Beat, Sustainability Beat reports on business news with purpose, covering everything from climate policy to the circular economy and net zero innovations, keeping sustainability professionals updated on what’s happening across the UK’s biggest businesses.
While consumers have been proven to seek out “simple, jargon-free sustainability messaging that connects directly to them”, brands and businesses are also actively looking for agencies with a clear commitment to environmental and ethical sustainability.
In turn, agencies have pledged to take action, meeting key climate goals and setting carbon reduction targets as they aim to reduce environmental impact and encourage responsible marketing.
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“With much of the marketing and advertising sector aiming for net zero by 2030, working towards a more sustainable future is an essential part of every business,” said Sustainability Beat editor Jacqui Parr.
“We know that people are busier than ever and the ESG sector moves quickly – so we’re cutting through the noise and greenwash to bring sustainability professionals fast, accurate news that matters.”
The site includes everything from Ad Net Zero making science-based targets mandatory to sponsorship deals being dropped due to links with fossil fuel companies as well as the benefits of focused sustainability messaging to help brands increase their reach.
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