Posterscope MD Tim Sapsford considers whether putting purpose on the media plan allows advertisers to go beyond talking about being purposeful.
UK government signs up to OMG UK’s extensive new ESG measurement tool
OMG has created a tool to measure ESG accountability to help advertisers gain greater visibility of their societal and environmental impact.
Sustainability Beat: new launch brings business news with purpose
The newest addition to the Retail Gazette and Marketing Beat family, Sustainability Beat keeps readers updated on the latest ESG business news.
Little Red Rooster receives B Corp status
Little Red Rooster agency announced yesterday (June 8) that it has gained B Corp status, after taking part in a two year assessment.
Mars boss defends brands’ ESG commitments branding scepticism as ‘nonsense conversations’
The new Mars CEO has defended the environmental and social commitments made by brands (ESG) in the face of widespread scepticism.
WPP hires Britvic chief financial officer
WPP has announced that Joanne Wilson will replace John Rogers as the group’s chief financial officer.
Research reveals ESG more important than ever to consumers in run up to World Cup
According to research released by Teads, diversity, gender equality and sustainability have become increasingly important to consumers.
Acxiom’s EVP Mike Menzer on consumer trust and data chaos
Acxiom’s executive VP and general manager, Mike Menzer imparts his wisdom on how brands should deal with data overload and data trust.