Britvic has declared a 7.9% rise in revenue to £794 million in the first half of its financial year.
The drinks company has dubbed the performance as an ‘excellent’ start to the year, with brands Tango and Pepsi performing the best for the firm.
Pre-tax profit increased from £59.3 million to £69.3 million with operating profit coming in at £80.7 million, up from £67.1 million.
Britvic also revealed that it has an interim dividend of 8.2p a share, up 5.1%.
“Our continued focus on lower calorie, healthier drinks has resulted in some standout performances, including Pepsi MAX and Tango in Great Britain as well as Ballygowan ‘Hint of Fruit’ in Ireland,” Britvic chief executive Simon Litherland said. “We have successfully mitigated the impact of the challenging inflationary environment, while continuing to offer consumers great quality and value at affordable prices.”
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Chartered Institute of Markeing (CIM) CEO Chris Daly has put Britvic’s positive results down to a “refreshed marketing approach that has switched from traditional sponsorship deals with Wimbledon to a focus on sustainability to better match modern consumer tastes.”
“With brands such as PRIME stealing the market through canny use of social influencers, Britvic is doubling down on its sustainability leadership with environmentally conscious consumers,” Daly added. “The launch of strategic price and pack architecture demonstrates their commitment to meeting consumer needs as many tighten their belts.
“In addition, the introduction of its ‘At Your Convenience’ platform for its partners has further solidified Britvic’s position as a reliable and innovative provider, facilitating stronger partnerships with retailers.”
Looking forward, the drinks company will be activating a series of “exciting marketing and innovation campaigns” this summer, according to its chief executive Simon Litherland.
