The Chartered Institute of Marketing is warning that widespread use of AI-generated imagery is now outstripping professional skills.
Chartered Institute of Marketing spotlights alarming sustainability skills gap
The CIM has revealed that 40% of marketers would like to receive a marketing qualification relating to sustainability, but don’t yet possess one.
Britvic’s 7.9% revenue rise put down to ‘refreshed marketing approach’
Britvic has declared a 7.9% rise in revenue to £794 million in the first half of its financial year.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.