Britvic has declared a 7.9% rise in revenue to £794 million in the first half of its financial year.
DMA appoints industry ‘learning ambassador’ to the board of directors
The Data & Marketing Association (DMA) has appointed Kate Hamilton to the DMA board in a bid to help diversify skill-sets across the industry.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.