Pepsi Max has recruited a slew of global footballing superstars for the latest activation in its long-running ‘Thirsty for More’ brand platform.
Pepsi MAX celebrates re-brand with giant CGI activation on the Thames
As part of the ongoing celebrations surrounding Pepsi’s much-anticipated global rebrand, the brand has unveiled a giant activation in the Thames.
Pride of England: 6 of the best campaigns celebrating the Lionesses’ historic World Cup final
MB looks at the six best campaigns making the rounds following from the Lionesses’ historic run to the Word Cup final on Sunday.
Pepsi Max launches global campaign to celebrate The Notorious B.I.G.’s legacy
Pepsi Max is celebrating the 50th anniversary of hip hop with an international campaign that looks to amplify the legacy of he Notorious B.I.G.
‘You probs prefer Pepsi’: Pepsi Max celebrates taste test triumph
Pepsi Max has gone bold for its new integrated campaign, ‘You Probs Prefer Pepsi’, in response to its triumphant 2022 Pepsi Max taste challenge results.
Britvic’s 7.9% revenue rise put down to ‘refreshed marketing approach’
Britvic has declared a 7.9% rise in revenue to £794 million in the first half of its financial year.
Pepsi MAX partners with KFC for UK-wide OOH campaign
US soft drink brand Pepsi MAX has this week partnered with a range of major brands for the launch of its latest integrated campaign.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
Watch: Pepsi MAX new football film ‘Nutmeg Royale’ starring Messi, Ronaldinho and Pogba
Pepsi MAX has launched ‘Nutmeg Royale’, starring Leo Messi, Ronaldinho and Paul Pogba, as part of its new international brand campaign ‘Thirsty for More’.
Pepsi Max unveils new global brand tagline with spot featuring Leo Messi and Ronaldinho
Pepsi Max has today (6 October) launched a new campaign and international brand platform, ‘Thirsty for More’ led by a new spot.