Pepsi is bringing legendary rock musician Lenny Kravitz on board for the UEFA Champion’s League final show with an electric blue spot.
April Fool’s Day 2024: the best pranks, stunts and fake news
April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Pepsi MAX celebrates re-brand with giant CGI activation on the Thames
As part of the ongoing celebrations surrounding Pepsi’s much-anticipated global rebrand, the brand has unveiled a giant activation in the Thames.
Pepsi targets Gen Z with ambitious 90-style visual overhaul
Pepsi’s highly-anticipated re-brand is set to hit UK shelves in earnest from next month, with a new visual identity reminiscent of its iconic 90s logo.
Britvic sales jump 8% ahead of UK Pepsi rebrand
Soft drinks firm Britvic has revealed sales jumped 8.1% in its last quarter, ahead of a planned rebrand of its flagship Pepsi brand in the UK.
PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
‘You probs prefer Pepsi’: Pepsi Max celebrates taste test triumph
Pepsi Max has gone bold for its new integrated campaign, ‘You Probs Prefer Pepsi’, in response to its triumphant 2022 Pepsi Max taste challenge results.
Britvic’s 7.9% revenue rise put down to ‘refreshed marketing approach’
Britvic has declared a 7.9% rise in revenue to £794 million in the first half of its financial year.
New Get Up, Same 7UP: Will 7UP’s first rebrand in seven years pay off?
7UP VP of global brand marketing, Eric Melis speaks to MB about the brand’s extensive visual rebrand – its first in almost 10 years. Will it pay off?
Pepsi refreshes logo for first time in 14 years
Pepsi has unveiled a new logo and visual identity system, marking the first time the global brand has updated its logo in over 14 years.
