Fluus, the world’s first fully flushable period pad brand, has unveiled an integrated campaign to introduce its new brand identity to the nation.
The #AboutFlushingTime campaign, delivered with agencies Mother and Alfred London, highlights Fluus’ mission to prevent blockages in pipes, microplastics in waterways, and permanent waste caused by period products.
According to the brand, few people know that 0% of period products on the market are flushable, so subsequently 30% of them are flushed.
The campaign – supported by Broody, Mother’s business incubation and acceleration unit – will feature across 170 out-of-home (OOH) sites in central London and will also include tactical influencer partnerships.
Fluus pads are made with Flushtec(R), a patent-pending microplastic free biodegradable technology, which has been brought to life through the brand identity developed by Mother Design, which hones in on the idea of the ‘engineered simplicity’ of the product.
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“After years of development and fundraising, we’re finally in a position to be able to spread the news of our revolutionary technology far and wide,” Fluus co-founder Dr Olivia Ahn said. “When people see a Fluus ad, we want them to stop in their tracks and ask ‘why hasn’t anybody invented this already!’ Watch this space as we get the UK flushing and make a genuine, tangible impact on the dangerous levels of plastic-packed products flushed year on year.”
