Membership organisation Chapter Zero has launched an awareness campaign with Mother, seeking to alter the narrative on net zero for business.
New M&S fashion campaign brings ‘Big Autumn Energy’ for 2024
M&S is launching its 2024 autumn womenswear collection with a new omnichannel campaign that celebrates the return of chilly mornings and golden brown leaves.
Tottenham Hotspur unveils third kit in new campaign by Mother’s Run Deep
Tottenham Hotspur FC has unveiled its Third Kit for the fledgling 2024-25 season, with a new campaign and film to promote Nike’s latest design.
Life on Mars: Trainline taps into consumer hunt for cheap tickets
Trainline is showing the lengths travellers will go to in their hunt for cheaper train tickets – with some exploring Mars and others digging around distant caves.
M&S and Mother celebrate back-to-school with messy hero spot
M&S is kicking off its back-to-school campaign with an upbeat and light-hearted spot, the first back-to-school ad from creative agency Mother.
Ikea store comes to life in horror-inspired social campaign
Furniture retailer Ikea has released a series of social media-first films to celebrate the impending arrival of its new click-and-collect service.
Mother Design nabs Nike strategy director
Mother Design has poached its first-ever head of strategy from sportswear giant Nike, with Sam Belt joining the agency from her director of strategy
VFC calls out KFC’s ‘hypocrisy’ with guerrilla-style campaign
VFC is calling out the perceived hypocrisy of KFC’s latest ‘Believe in Chicken’ campaign, by asking the public to ‘Believe in Chickens’ instead.
Mother poaches new ECD from Wieden + Kennedy
Mother has poached its new award-winning executive creative director from Wieden + Kennedy. Officially set to start on 16 July, Hollie Walker will join the creative leadership team at the agency, consisting of Felix Richter, Kirst Minns, Martin Rose, Tom Bender and Nick Hallberry.
Who’s laughing now? Humour blows purpose out of the water at Cannes
System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting further from purpose.
