Meta has announced that it will introduce two new tools on Instagram in a bid to encourage additional revenues for advertising.
The social media company is currently testing ads in search results to reach audiences searching for content, products and businesses.
Once the initial testing phase has passed, Meta will reportedly launch ads in search results globally, with users around the world starting to see ads related to their searches in their feed. Ads will be identified through a ‘Sponsored’ label appearing under the account’s name being advertised.
Instagram will also unveil ‘Reminder Ads’ which will enable brands to announce, notify and remind users of future launches or events that they may be interested in. The intention is to help advertisers build anticipation and awareness by notifying people one day or 15 minutes before the launch of an event or product. The feature will be optional.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
The news comes a month after a Retail Technology Show study of 1,000 UK shoppers found that TikTok had overtaken Instagram and Facebook as the UK’s most shopped on social media channel.
The research showed that the average British consumer now makes ten purchases on the platform, compared to nine on both Facebook and Instagram.
