Claire Huxley, strategy director at Design Bridge, says its time to talk about the BBC’s value proposition as she looks at the future of the licence fee.
BBC presenter’s likeness used in ad after elaborate AI scam
BBC presenter Liz Bonnin has seen her likeness used in an ad campaign without her consent after a company was tricked using AI-generated tech.
Scrapping licence fee could kill off most BBC radio stations
Scrapping the licence fee would pose an existential threat to many local radio stations and could lead to devastating budget cuts at Radios 1 and 4.
Global ‘outraged and surprised’ at BBC’s plans to introduce advertising
Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.
BBC to run adverts across UK radio programmes for first time
The BBC is planning to feature adverts around its audio output in the UK for the first time, in a move which comes amid a challenging time for the broadcast sector.
Klopp exit causes crisis in Casualty in BBC Creative spot
A tactical new tongue-in-cheek trailer from the BBC’s in-house team BBC Creative, highlights that gutting football news (at least for Liverpool fans) is on the menu as well as hit television shows like Casualty.
BBC iPlayer ad highlights the perfect cure for Dry January blues
BBC iPlayer is offering Dry January participants an alternative to alcohol with a colourful, partly-animated spot that showcases the streaming service’s diverse offering.
BBC poaches Absolut Vodka CMO as first-ever chief brand officer
BBC has named Absolut Vodka CMO Charl Bassil as its first-ever chief brand officer. He will take up the newly-created role in March next year.
BBC News boss promises overseas advertisers more transparency
BBC News chief exec Deborah Turness has pledged more investment into fact-checking tool BBC Verify in an aim to attract potential advertisers.
BBC celebrates how football ‘belongs to all of us’
BBC is celebrating how football ‘belongs to all of us’ in a campaign aimed at highlighting the unifying nature of sports in the wake of the upcoming football season.