Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
Meta bars political advertisers from using its new generative AI tools
Meta is set to bar political campaigns and other advertisers with regulated industries from using its new generative AI advertising products.
Meta rolls out generative AI tools for advertisers
Meta has announced it has begun introducing generative artificial intelligence (AI) tools that can create content like images and text for advertisers.
Google Ads to tap into generative AI for greater personalisation
Google has announced that its ads will now be customised for each user using generative AI technology. The tech giant will hope that…
Marketers keen to invest in AI but lack technical knowledge, says Sitecore
In the next year, almost three-in-four marketers (72%) will prioritise spending on generative AI, according to the latest research from Sitecore.
Alphabet shares fall after Google AI Bard ad fluffs chatbot answer
Alphabet, lost £82 million ($100 billion) in market value yesterday after its new chatbot AI Bard shared inaccurate information in a promotional video.
Microsoft introduces ChatGPT to Bing as AI arms race with Google begins
Microsoft has unveiled a new version of its search engine Bing, introducing OpenAI’s ChatGPT technology to the software.