The government is launching a new campaign to help boost scale-up tech businesses known as “unicorn companies” in the UK. The ‘Science and Tech is our Superpower’ campaign from the…
Read MoreApple’s accessibility-focused ‘The Greatest’ ad secures prestigious Emmy
Apple’s accessibility-focused ‘The Greatest’ ad has won a 2023 Emmy award for Outstanding Commercial, capping off an impressive 2023.
Heartwarming Apple ad showcases voice-preservation technology
Apple has released a heartwarmingly fantastical ad to promote its latest software update, which enables users to recreate their own voice.
Meta ads deliver best results in three years as costs drop and conversions soar
Meta ads are currently performing better than at any point since April 2021, as costs reach a three-year low and conversion rates soar by 50%.
Merry Techmas: Currys releases Christmas drill track
Currys has unveiled an original Christmas drill track that samples the real sounds of the tech products on offer in the brand’s stores.
Ogilvy unveils experience lab Reality to ‘unlock’ brand applications of emerging technologies
Ogilvy has unveiled a dedicated experience lab called Reality in a bid to explore and ‘unlock’ brand applications of emerging technologies.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Fentimans appoints Jayne Andrews as marketing director
Soft drinks and mixer brand Fentimans has named Jayne Andrews as its new marketing director.
Kantar: Brands must ensure Christmas ads ‘strike appropriate note with public’
Kantar’s head of creative excellence, Lynne Deason, has warned brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public as 50% of consumers plan to spend less on the festivities this year as the ongoing cost-of-living crisis continues to intensify.