VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
Gender gap: Financial firms missing out on £36bn marketing opportunity
Financial firms are missing out on a £36bn marketing opportunity by failing to market their services in a way that appeals to women.
‘AI will find a way’: Kantar’s top ten predictions for 2024
Embracing AI, focusing on brand culture and ramping up the battle for attention are in Kantar’s top 10 predicted trends for marketers in 2024.
Coca-Cola and McDonald’s take Kantar’s Christmas crown for 2023
Coca-Cola and McDonald’s have been named the best and the funniest Christmas adverts (respectively) by insight agency Kantar.
Purpose vs product: has the pendulum swung too far?
Sarah Morrell, senior client lead of UK Insights at Kantar, explains why she believes why its time to put purpose aside and let product back in the spotlight.
Kantar appoints new MD of its analytics practice
Kantar has named Mark Standley as the new managing director of its analytics practice, beginning in his new role effective immediately.
Retail promotions and deals account for 27% of all supermarket sales
Retail promotions and deals have made up 27.2% of all supermarket sales over the past month as retailers and brands look to entice customers instore.
Humour is officially back on the adland menu this Christmas
Advertisers are increasingly embracing humour this year, with 56% of television ads taking a funny approach.