Pepsico has announced that it is bringing legendary rock musician Lenny Kravitz on board for the UEFA Champion’s League final show with an electric blue spot.
Kravitz will open the show on 1 June at Wembley Stadium, making it the eighth year that Pepsi and UEFA are collaborating on the final.
It comes as the Grammy-award-winning artist is in the process of creating his highly anticipated upcoming album.
He will be sharing songs from his latest studio album Blue Electric Light, and has long championed the diversity of artists and genres.
Fans will be able to tune in and watch the kick-off show via their local broadcaster through the official UEFA Youtube channel, with the activity supplemented by social media activity across Instagram, X and Facebook.
The collaboration fits within Pepsi’s wider ‘Thirsty For More’ brand platform, and is set to air across 200 countries and territories globally.
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UEFA marketing director Guy-Laurent Epstein said: “Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe.”
Pepsico global brand marketing VP Eric Melis added: “The UEFA Champions League final kick-off show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show.
“Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life – and we can’t wait to see how fans react to this unmissable show.”
