Kourtney Kardashian has penned a deal with fast fashion brand Boohoo to become its sustainability brand ambassador.
The 43-year-old reality TV star will not only promote the brand but also release two clothing lines.
To fulfil the sustainability aspect of her new role, Kourtney will also lead campaigns on Boohoo’s social media accounts in which she will interview experts about sustainability in the fast-fashion industry and worker’s rights.
‘When Boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast-fashion industry on our planet,” Kourtney added.
‘Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line.’
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The news comes a month after the step-daughter of Kourtney Kardashian and the daughter of Travis Barker – Alabama Barker – featured in a PrettyLittleThing advert that was subsequently banned by the Advertising Standards Authority (ASA) for using sexually suggestive images of the under-age brand ambassador.
With regards to celebrity partnerships, a flurry of Love Island 2022 contestants have been signing deals with brands in the past few months. Most recently, Boots made Love Island stars Indiyah Polack and Davide Sanclimenti its official brand ambassadors for its beauty and optician divisions.
