The School of Marketing has worked with a variety of industry leaders to re-brand the platform to engage the next generation of marketers.
The Level 3 apprenticeship education system has launched a new website as well as brand positioning and a campaign.
Bossing the tagline ‘Stand on the Shoulders of the Industry Giants’, the promotion wishes to promote the access School of Marketing students get to industry leaders.
The initiative has been promoted and supported by UK and Ireland L’Oréal chief marketing and digital officer Lex Bradshaw-Zanger, Ogilvy vice-chairman Rory Sutherland and EY global integrated CTM director Kate Mackie.
To get a daily dose of marketing news stories subscribe to Marketing Beat’s FREE daily newsletter
While the campaign looks to advertise and highlight the expertise the participating industry leaders can offer, it also intends to showcase the educator as a pathway to new possibilities in marketing and a subsequent career.
“Our new positioning, ‘Stand on the Shoulders of The Industry Giants’, brings this to life and is an active demonstration of both our purpose and promise to both learners and employers who engage with us,” The School of Marketing CEO Ritchie Mehta said.
“We are proud and grateful for all the incredible support that we receive from leaders within marketing, who believe that it’s important to nurture the next generation of talent from all backgrounds in this way.”
