The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
L’Oréal partners with Wunderman Thompson for extensive metaverse activation
L’Oréal has partnered with Wunderman Thompson to launch so called ‘direct-to-avatar’ products across a range of online marketplaces.
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
The School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
School of Marketing recruits industry leaders amid platform rebrand
The School of Marketing has worked with a variety of industry leaders to re-brand the platform to engage the next generation of marketers.
SoPost wins Queen’s Award for Enterprise
SoPost, the company that helps brands run online product sampling campaigns, has been awarded the Queen’s Award for Enterprise.
World Federation of Advertisers unveils new global leadership team
The WFA has announced its new leadership team, with various senior appointments being made from advertiser associations and global brands.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.