Opera singers, meerkats and frolicking in fields. Marketing Beat’s Conor Nichols picks apart the annoying nature of some of the UK’s most memorable ads.
Totally tropical waste: Wilting Lilt finally put to the sword by Coke -but was it the right call?
As the beloved Lilt brand is finally axed by Coke after almost 50 years, marketing experts have they say on whether its was the right call.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
New year, new me: How brands are selling a fresh start
The new year has become a multi-million pound fixture in the marketing calendar as brands tap into people’s need for a fresh start. But does it work?
The good, the bad and the ugly: are celebrity endorsements always a good idea?
MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
The School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
School of Marketing recruits industry leaders amid platform rebrand
The School of Marketing has worked with a variety of industry leaders to re-brand the platform to engage the next generation of marketers.