Birds Eyes’ Green Cuisine has plastered its new ‘go green’ advert on existing KFC billboards, urging customers to ditch meat and plate up the FMCG giants plant-based dippers instead.
The advert reads: “It doesn’t have to be chicken to make you wanna lick your fingers”, poking fun at the fried chicken takeaway’s ‘finger licking good’ slogan.
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This comes off the back of Birds Eye’s Green Cuisine brand relaunch which has seen a packaging and brand redesign alongside the new ‘Welcome to the Plant Age’ advertising campaign that sets out to encourage flexitarian consumers to swap to plant-based options in their meals.
“Many consumers feel that the plant-based category isn’t relevant for them for any one of a variety of reasons,” Green Cuisine marketing director Elle Barker said.
“Green Cuisine is always looking for opportunities to be bold, brave and impactful in the hope of encouraging consumers to make small but real changes in their diets and show how the category, and Green Cuisine, is relevant to them”.
