Barclaycard has renewed its entertainment partnership with media firm Global for another five years, building on a successful three-year partnership.
Will streaming be the new election battleground? Why an Ofcom loophole opens the door
Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
WARC: Social media is now the world’s largest advertising channel
Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
Rishi Sunak refuses to ban vape ads on football shirts
Rishi Sunak has refused to ban football shirts that feature vape company logos, speaking at Prime Minister’s Questions yesterday.
Channel 4 taps into top comedians for new Dairylea brand series
Lynx gets dark with new comedy advertising masterpieces
Lynx is looking to capitalise on the growing dark humour trend with two new hilariously offbeat new spots that play on its historic creative.
Adidas, McDonald’s and Coke CEOs laud the power of marketing in driving success
Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
Barb calls for offers for new measurement tool update
Creative agency butchers slogans to highlight power of ads
Atomic London poaches trio from BBH and VCCP for new venture
Atomic is launching ‘Atomic Matter’ a new creative agency specially designed to help health brands develop tailored campaigns and content.
Rankin drops founder’s name in rebrand to The Hunger
Asda overhauls retail media proposition with new dedicated unit
Asda is the latest big-name grocer to make significant moves in the retail media space with an overhauled offering in partnership with SMG.
Tesco marketing boss quits retail’s biggest role
Tesco’s most senior marketer Emma Botton has stepped down from her role at the UK’s biggest supermarket, less than one year after taking over from Alessandra Bellini.
Weber Shandwick appoints new CCO to bolster agency strategy
Communications agency Weber Shandwick has appointed a new chief creative officer to help bolster the agency’s overall creative vision and execution.
Barclaycard extends sponsorship deal with Global
Barclaycard has renewed its entertainment partnership with media firm Global for another five years, building on a successful three-year partnership.
Will streaming be the new election battleground? Why an Ofcom loophole opens the door
Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
WARC: Social media is now the world’s largest advertising channel
Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
Rishi Sunak refuses to ban vape ads on football shirts
Rishi Sunak has refused to ban football shirts that feature vape company logos, speaking at Prime Minister’s Questions yesterday.
Channel 4 taps into top comedians for new Dairylea brand series
Lynx gets dark with new comedy advertising masterpieces
Lynx is looking to capitalise on the growing dark humour trend with two new hilariously offbeat new spots that play on its historic creative.
Social
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