Mars has tapped into the idea of ‘reuse’ in an innovative campaign to raise awareness of its efforts to cut emissions.
Olivia Colman stars as oil-guzzling CEO in latest MakeMyMoneyMatter campaign
Olivia Colman stars in potty-mouthed campaign for MakeMyMoneyMatter, raising awareness of the connection between pensions and fossil fuels.
Gordon’s rebrands as the ultimate stay-at-home treat
Gordon’s Gin is heroing evenings at home with an extensive brand re-positioning which aims to make it the “definitive gin for casual get-togethers at home”. Developed by international agency Anomaly,…
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How Dude London has brought a touch of Italian panache to the crowded UK scene
Dude’s senior management team shares how Italy’s biggest indie agency gained a foothold in the fiercely competitive UK advertising market.
Honda appoints Exposure as lead creative agency after competitive pitching process
Honda has appointed Exposure as its lead creative agency, following a competitive pitching process which saw it weighed up against VCCP and Hakuhodo/Sid Lee.
Famous faces urge Downing Street to take action in hard-hitting Cancer Research film
Radio presenter Nick Grimshaw and actor Nick Mohammed have partnered with leading charity Cancer Research UK to launch a powerful film.
ASA calls for more transparency on ‘green disposal’ claims as public confused
The Advertising Standards Authority (ASA) is calling for greater clarity on green disposal claims and will work with advertisers to help them adapt.
Dentsu poaches IPG Mediabrands Hamish Kinniburgh as it continues restructure
Dentsu has appointed former IPG Mediabrands global chief strategy and consultancy officer Hamish Kinniburgh as its newest global chief strategy officer.
Christmas elves take a break from Santa in TUI’s first-ever festive ad
Christmas elves are taking a well-deserved tropical holiday in TUI’s first-ever Christmas ad, breaking free after weeks of hard work.
Channel 4 ponders using emergency loan amid ‘market shock territory’ for advertising
Channel 4 is considering taking out an emergency loan, due to concern around a wider digital advertising slump.
Less than 10% of UK ads contain environmental messaging, despite climate crisis
Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…
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Elf Bar adverts banned by ASA for misleading recycling claims
Adverts for the vape brand Elf Bar banned by the ASA for using the slogan “recycling for a greener future”.
Burger King pulls out all the OOH stops for TV-free Christmas campaign
Burger King has chosen to prioritise out-of-home media in a cheekily subversive Christmas campaign, choosing to do away with a big budget TV ad.
Mars recycles classic adverts to highlight net zero efforts
Mars has tapped into the idea of ‘reuse’ in an innovative campaign to raise awareness of its efforts to cut emissions.
Olivia Colman stars as oil-guzzling CEO in latest MakeMyMoneyMatter campaign
Olivia Colman stars in potty-mouthed campaign for MakeMyMoneyMatter, raising awareness of the connection between pensions and fossil fuels.
Gordon’s rebrands as the ultimate stay-at-home treat
Gordon’s Gin is heroing evenings at home with an extensive brand re-positioning which aims to make it the “definitive gin for casual get-togethers at home”. Developed by international agency Anomaly,…
Read MoreHow Dude London has brought a touch of Italian panache to the crowded UK scene
Dude’s senior management team shares how Italy’s biggest indie agency gained a foothold in the fiercely competitive UK advertising market.
Honda appoints Exposure as lead creative agency after competitive pitching process
Honda has appointed Exposure as its lead creative agency, following a competitive pitching process which saw it weighed up against VCCP and Hakuhodo/Sid Lee.
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Behind the judges curtain: judging the DMA Awards 2023
The DMA Awards showcase the best talent the UK marketing industry has to offer, so we took a seat on the judges table to find out more.
Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
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How Dude London has brought a touch of Italian panache to the crowded UK scene
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Marketers share how brands can make sure they stand out among the Christmas noise, especially during retail’s most competitive time of the year.