Alton Towers has been told to remove online claims from its website headed ‘Rainy Day Guarantee’, after the ASA said it could be misconstrued.
Bulldog protests pointless Christmas gifts in OOH campaign
Bulldog is protesting pointless Christmas gifts with a boldly in-your-face out-of-home campaign that challenges festive shoppers to do better.
UKTV launches masterbrand U to bring services together
UKTV has announced the launch of a new masterbrand which brings together its channels and free streaming services under one umbrella.
Audible harnesses the power of storytelling with out-of-this-world OOH
Audible illustrates how storytelling can dramatically transform the everyday through an innovative out-of-home campaign.
Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
CEO of sustainable toilet paper brand Who Gives A Crap Simon Griffiths discusses deforestation becoming omnichannel and the art of giving a crap.
Channel 4 ponders using emergency loan amid ‘market shock territory’ for advertising
Channel 4 is considering taking out an emergency loan, due to concern around a wider digital advertising slump.
Less than 10% of UK ads contain environmental messaging, despite climate crisis
Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…
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Elf Bar adverts banned by ASA for misleading recycling claims
Adverts for the vape brand Elf Bar banned by the ASA for using the slogan “recycling for a greener future”.
Burger King pulls out all the OOH stops for TV-free Christmas campaign
Burger King has chosen to prioritise out-of-home media in a cheekily subversive Christmas campaign, choosing to do away with a big budget TV ad.
Mars recycles classic adverts to highlight net zero efforts
Mars has tapped into the idea of ‘reuse’ in an innovative campaign to raise awareness of its efforts to cut emissions.
Elon Musk tells fleeing advertisers to “go f**k themselves”
Elon Musk has hit back at fleeing advertisers with a bad-humoured, profanity-laden tirade whilst speaking at an event this week.
Fold 7 snaps up dynamic duo Dom Moira and Kieron Roe
Fold 7 poaches creative directors Dom Moira and Kieron Roe to bolster its award-winning team.
Google has placed ads on pornographic, compromising and blacklisted sites
Google has run brand adverts on hundreds of questionable sites, including those hosting pornographic, zoophilic and pirated content.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
Alton Towers ‘rainy day’ claim banned by ASA
Alton Towers has been told to remove online claims from its website headed ‘Rainy Day Guarantee’, after the ASA said it could be misconstrued.
Bulldog protests pointless Christmas gifts in OOH campaign
Bulldog is protesting pointless Christmas gifts with a boldly in-your-face out-of-home campaign that challenges festive shoppers to do better.
UKTV launches masterbrand U to bring services together
UKTV has announced the launch of a new masterbrand which brings together its channels and free streaming services under one umbrella.
Audible harnesses the power of storytelling with out-of-this-world OOH
Audible illustrates how storytelling can dramatically transform the everyday through an innovative out-of-home campaign.
Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
CEO of sustainable toilet paper brand Who Gives A Crap Simon Griffiths discusses deforestation becoming omnichannel and the art of giving a crap.
Channel 4 ponders using emergency loan amid ‘market shock territory’ for advertising
Channel 4 is considering taking out an emergency loan, due to concern around a wider digital advertising slump.
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Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
CEO of sustainable toilet paper brand Who Gives A Crap Simon Griffiths discusses deforestation becoming omnichannel and the art of giving a crap.
How Dude London has brought a touch of Italian panache to the crowded UK scene
Dude’s senior management team shares how Italy’s biggest indie agency gained a foothold in the fiercely competitive UK advertising market.
Christmas shopping: How brands can stand out during the golden quarter
Marketers share how brands can make sure they stand out among the Christmas noise, especially during retail’s most competitive time of the year.
Beyond the tinsel: why brands need to refocus their Christmas campaigns
Axe + Saw founder Rachel Allison shares her take on this year’s crop of festive ads and asks whether they have lost their Christmas spirit?