Kyiv-based creative agency Banda showcased a QR code at Cannes Lions 2022 that took viewers to a site in which media buyers could request layouts of assets from the agency’s ‘Brave’ campaign.
WPP teams up with Ukrainian government to support economic recovery
WPP has partnered up with the Ukrainian government to attract investment into Ukraine to help rebuild the country’s economy.
‘Tasty and that’s it’: Russia re-brands McDonald’s after chain withdraws
Russia has re-branded its former McDonald’s restaurants under the name ‘Vkusno i Tochka’ which directly translates as ‘Tasty and that’s it’.
Marriot permanently removes itself from Russia amid Ukraine invasion
Marriot has decided to suspend all international operations in Russia, ending a 25 year relationship with the country.
Starbucks permanently removes itself from Russia following Ukraine invasion
Starbucks has become the latest western brand to completely remove its business from Russia following the Ukraine invasion.
McDonald’s permanently exits Russia due to Ukraine invasion
McDonald’s Corporation has announced that it will fully exit the Russian market, initiating a process to sell its Russian business.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.
Google removes over 3.4 billion ads in 2021
In a recent ” Ad Safety Report”, Google revealed that it removed over 3.4 billion ads and suspended over 5.6 million advertiser accounts in 2021.
L’Occitane decides to keep Russian stores open
L’Occitane has decided to keep its stores in Russia open amid fears that closing them will see its 700 employees “face retaliation”.
Heineken shuts down all operations in Russia predicting a loss of €400m
Heineken has decided to completely exit Russia, withdrawing all ownership of business in the country, following the invasion of Ukraine.