Twitter is set to relax its restrictions on political advertising in the coming weeks as the Elon Musk-owned app looks to review its ads policy.
Luxury gym Equinox banned new members from joining on 1 January in new year campaign
Equinox, a luxury gym group, has come under fire for releasing a New Year campaign that banned people from joining as new members on 1 January.
Twitter introduces impression count feature to display user views on tweets
Twitter owner Elon Musk has introduced a new impression count feature to display the number of times a tweet has been seen by users of the app.
Rio Ferdinand has two Twitter posts for PlayStation banned for breaching ad codes
Rio Ferdinand has had two Twitter ads for PlayStation banned by the ASA for failing to clearly label the tweets as ads.
Sub for a Sub: Subway to offer discounts when substitutions are made in World Cup final
Subway is celebrating the World Cup final by offering discounts on subs every time a substitution is made in the final game of the tournament.
Bodyform ad with bloody sheets receives the most complaints of 2022
A TV ad for Bodyform has been revealed as the most complained about ad of 2022 by the Advertising Standards Authority (ASA).
TikTok has doubled its ad revenue over the past year says GroupM
TikTok’s advertising revenue is predicted to have doubled in the past year according to a report from media agency GroupM.
Opinion: How brands should approach the unpredictable state of Twitter
Ogilvy UK’s head of social and content, Fiona Uwagwu outlines how brands should approach the currently unpredictable Twitter landscape.
Should advertisers exit Twitter while Elon Musk’s reign puts the app in jeopardy?
MB asks industry experts to share their opinions on whether brands should exit Twitter in light of the account impersonation controversy.
Viral Tampax tweet branded ‘offensive’ and ‘misogynistic’ by Twitter users
A Tampax tweet has gone viral on Twitter after causing widespread offence to many users on the platform.