Twitter CEO Elon Musk has introduced a new impression count feature on the social media app to display the number of times a tweet has been seen by users of the platform.
The news comes days after the owner of Twitter and Tesla launched a poll on whether he should step down as head of the app. Over half (57.5%) of the 17 million people that voted decided that Elon Musk should abdicate his position. However, despite Musk’s promises to “abide by the results of this poll” he is yet to step down.
Yesterday, Musk wrote: “Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video. Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.”
Meant to say impressions
— Elon Musk (@elonmusk) December 22, 2022
Since the feature was rolled out, Musk has admitted that tweets “are read 100 times more than they are liked”.
The new impression count feature will undoubtedly provide marketers with data previously proven harder to come by, though it may also reveal statistics that brands do not wish to be public.
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One Twitter user wrote: “This view count update is targeted more at investors, advertisers and in my opinion it’s going to backfire horribly because you see the impressions vs the engagement ratio and it looks terrible. No advertiser would want the public to know that their product is being ignored which is most likely.”
this view count update is target more at investors, advertisers and imo it's gonna backfire horribly because you see the impressions vs the engagement ratio and it looks terrible. no advertiser would want the public to know tht their product is being ignored which is most likely
— deepz day 🥳❤ ☁️⁷ (@greyycellss) December 23, 2022
