Advertising spending on Twitter plummeted by 71% in December, according to data from ad research firm Standard Media Index (SMI).
Root beer brand A&W pokes fun at M&M’s backtrack on ‘spokescandies’
A&W has poked fun at M&M’s after the brand announced that it had paused its ‘spokecandies’ branding and replaced them with Maya Rudolph.
Won’t somebody think of the children? How the ASA is regulating advertising to under-18s
Advertising to children is a tale as old as time … but how are UK advertisements being regulated by the ASA to protect and safeguard under-18s?
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
Twitter to launch ad-free subscription tier to salvage revenue
Twitter CEO Elon Musk has announced plans to introduce an ad-free version of its subscription product, as the firm looks to increase its revenue.
Over 500 advertisers have paused spending on Twitter, says The Information
Over 500 advertisers have paused their spending on Twitter since Elon Musk’s takeover last year, according to The Information.
Sainsbury’s apologises for ‘inappropriate’ ad after removing it for facing backlash over women’s safety
Sainsbury’s has apologised for a clothing advert it removed yesterday after receiving huge backlash online for appearing to ignore women’s safety.
Sainsbury’s removes clothing advert after facing backlash for promoting ‘strolls after dark’ to women
Sainsbury’s has removed a clothing advert after receiving huge backlash online for appearing to ignore women’s safety.
TikTok can help with DIY as well as dancing in its latest campaign with Mother
TikTok has unveiled a new UK brand campaign with agency Mother, drawing attention to the idea that the app is more than just a ‘dancing app’.
Ryanair’s head of social on TikTok, Twitter and flying up the ranks of online marketing
Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.