Subway is celebrating the World Cup final this Sunday by offering discounts on subs every time a substitution is made in the final game of the tournament.
The ‘Sub for a Sub’ Twitter campaign, developed by creative agency Above+Beyond, aims to entice football fans by offering special offers throughout the Argentina-France game.
Codes will appear on the sandwich chain’s Twitter feed, which can be used when placing an order on Uber Eats, with promotions ranging from 50% off to free delivery.
Subway has affirmed that ‘speed is the name of the game’ as the codes are only live on Twitter for the length of a substitution, ‘so fans need to be quick’.
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“While competitors have spent millions on the tournament, we’ve created an idea that allows Subway to be at the forefront of the game, without being an official sponsor,” Above+Beyond chief creative officer, Dom Goldman, said.
“Unofficially branding the Substitution moment and rewarding fans with Subs. Second screens being open during the games, waiting on a substitution kept Subway in the foreground of this epic and expensive cultural moment.”
The news comes days after the brand partnered up with charity FareShare in a bid to tackle food waste and support people fighting hunger amid the cost of living crisis.
