Tesco has unveiled a series of new retail media developments at its annual ‘Upfront’ event, including the launch of video ads on its website and full scale store wrapping.

The retailer’s new video advertising solution – launched via Tesco Media and Insight Platform – will allow brands to connect with customers via short-form content being shown on its website and app, bringing them into contact with its 16 million plus Clubcard app users.

This will be supported by an expansion of in-store opportunities for advertisers. In a UK retail first, Tesco will be offering the opportunity to do store wraps at 50 locations, alongside a roll-out of a new series of state-of-the-art digital screens as well as enhanced product sampling.

A new insights portal has also been launched, allowing brands and agencies to deliver more relevant and personalised advertising experiences.

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“As retail media continues to grow and expand, Tesco is leading the way. We use smart insights from our growing Clubcard base to build refined audiences, offering precision at scale,” Tesco Media managing director, Tash Whitmey said.

“Along with our expanding creative canvas, we’re able to create immersive omnichannel brand activations that enhance the customer experience and drive business growth, positioning us as a great partner for retail media success.”

All of these new features and improvements will be backed by a revamped measurement framework which will give brands detailed, incremental insights into their retail media investment.

Developed with a range of stakeholders, it aims to set a new industry standard for retail media measurement.