Expedia is focusing on the joy that truly unique holiday experiences can provide to hard-working families in a heartwarming new ad.
Temu ad crowned as most effective Super Bowl spot
Online marketplace Temu has been crowned as the most popular Super Bowl 2024, according to Google Trends search data.
Uber Eats Super Bowl ad slammed for peanut allergy joke
Uber Eats’ star-studded Super Bowl ad has faced strong criticism by the FARE charity, over a scene which makes light of peanut allergies.
System1 reveals top 10 most effective early Super Bowl ads
System1 has revealed the public’s favourite early Super Bowl ads, with Michelob ULTRA, Hellmann’s and T-Mobile taking the top spots.
Uber Eats shares much anticipated star-studded Super Bowl spot
Uber Eats has shared Super Bowl spot starring Friends stars Jennifer Aniston and David Schwimmer, which centres on the theme of forgetfulness.
Dove Super Bowl spot highlights how nearly half of young girls quit sport due to body insecurities
Dove marks its return to the Super Bowl for the first time in fifteen years with an advert which touchingly raises awareness of low confidence among girls.
Mars boss defends brands’ ESG commitments branding scepticism as ‘nonsense conversations’
The new Mars CEO has defended the environmental and social commitments made by brands (ESG) in the face of widespread scepticism.
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Rihanna gets plaudits for Super Bowl Fenty make-up plug
Last week, Rihanna took the world by storm during her Super Bowl LVII halftime show when she sneakily plugged her make-up brand Fenty.