Sainsbury’s has apologised for a clothing advert it removed yesterday after receiving huge backlash online for appearing to ignore women’s safety.
Sainsbury’s removes clothing advert after facing backlash for promoting ‘strolls after dark’ to women
Sainsbury’s has removed a clothing advert after receiving huge backlash online for appearing to ignore women’s safety.
Sainsbury’s spotlights the UK’s unusual 2022 shopping habits in Ogilvy UK campaign
Sainsbury’s has unveiled a new nationwide campaign spotlighting Britain’s most unusual shopping habits from 2022.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.