Sainsbury’s has launched a new year advert as it continues to compete with its value-focused rivals in the tough supermarket sector.
Sainsbury’s CEO defends selling Nectar data to advertisers
Sainsbury’s chief executive Simon Roberts has defended the supermarket after it came under fire for choosing to sell Nectar card data on customer’s shopping habits.
‘Tis the season: UK advertisers to spend record £9.5bn this Christmas
A record £9.5 billion is set to be spent on advertising this Christmas season, representing an almost 4.8% increase from last year’s £9 billion spend.
Watch: Sainsbury’s unveils Rick Astley 2023 Christmas advert
Sainsbury’s has kicked off the countdown to the festive period with a campaign exploring the retailer’s festive range by asking what Santa has for Christmas.
Tesco enlists Jamie Oliver’s star power for cost-of-living busting new series
Jamie Oliver has partnered with Tesco to launch advertiser-funded programming aimed at helping families struggling with the cost-of-living crisis.
Habitat celebrates autumn with stylish furniture flick
Habitat is embracing the coming of autumn by celebrating how an elegantly-furnished home can elevate an evening as the nights draw in.
Sainsbury’s supercharges retail media network in partnership with Clear Channel
Sainsbury’s, Nectar360 and Clear Channel are celebrating 25 years of partnership with the expansion of their combined digital screen network.
Sainsbury’s launches ‘good food’ brand promise inspired by cost-of-living crisis
Sainsbury’s is launching ‘Good Food for All of Us’ as its new brand promise, focused on tackling the cost-of-living crisis.
Sainsbury’s Christmas advert 2023 to star 80s pop legend
Sainsbury’s has confirmed an 80s pop icon will be starring in its Christmas 2023 campaign after the celebrity was spotted filming for the festive ad.
Retail media ad revenue predicted to outstrip TV within 5 years
Retail media ad revenue is predicted to outstrip television sales by 2028, with the medium set to grow by 9.9% this year alone.