In case you missed it, England’s women last night secured a historic victory in the 2022 UEFA Women’s Euro, defeating eight-time champions Germany in front of a packed-out Wembley Stadium.
Accordingly, a host of brands have worked through the night to produce tie-in advertising this morning, including Weetabix, the Royal Mail, Domino’s, Specsavers and Sainsbury’s.
Weetabix – “They’ve Had Theirs”
Weetabix has played on its ongoing “They’ve had their Weetabix” brand platform for this simple but very effective print ad, the iconic breakfast brand has partnered both the men’s and women’s national sides since 2019.
Royal Mail – “Home”
The Royal Mail has also chosen a simple yet impactful design – making a tongue-in-cheek reference to the famous cult song “Football’s Coming Home” – with a football-shaped parcel bound for home first-class.
READ MORE: Becky Hill to headline 2022 Women’s Euro Final presented by Pepsi Max
Domino’s – “Lionesses 🤝 Legendary status”
Perhaps a little less original, but nonetheless quickly turned around – global pizza chain Domino’s has opted for a classic St. George’s cross-themed social post with the caption reading “Lionesses 🤝 Legendary status”.
Specsavers – “It’s (actually) Coming Home”
Optician chain Specsavers has also opted for a “Football’s Coming Home” reference for its activity, with a twist on the traditional eye test featuring the words “It’s (actually) Coming Home”.
Sainsbury’s – “Sweet Caroline”
Last but definitely not least, supermarket chain Sainsbury’s has released a humorous take on Neil Diamond’s “Sweet Caroline”, which has since last summer become heavily associated with the England football and cricket teams. (Swede-Carrot-Lime, in case you were having any trouble.)
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