Habitat is celebrating the start of spring with the launch of a new 30-second spot showing off the extensive range of homeware and furnishings it…
Sainsbury’s takes on Tesco’s Clubcard loyalty success with low Nectar Prices
Sainsbury’s has introduced lower prices for customers subscribing to its Nectar Card loyalty scheme as part of an effort to take on rival Tesco
Tu unveils vibrant Spring/Summer ad
Sainsbury’s clothing brand Tu has today (20 March) released the second instalment of its ‘Tu & Me’ platform developed by New Commercial Arts.
It’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.
Sainsbury’s announces creative agency shortlist after Wieden + Kennedy quits account
Following Wieden + Kennedy’s decision not to re-pitch for the Sainsbury’s account, the grocer has now named a shortlist of three creative…
Ogilvy UK named best large agency of the year at Oystercatchers’ Awards
Ogilvy UK has won the ‘Best Large Agency of the Year Award’, the top prize at the Oystercatchers’ Awards last night.
Feeling the pinch: 6 times brands have adapted their messaging for the cost-of-living crisis
MB explores how a wide variety of brands are adapting their messaging to make it cost-of-living appropriate as consumers battle economic hardship.
Activia creates ‘What The Gut?’ museum in London Soho
Activia has created a ‘What The Gut?’ museum in a bid to educate the public on the importance of gut health.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?